Hi Tim, Unfortunately, it's not possible to achieve your desired layout without adding it as a column.
In your example, what you're trying to do can be accomplished in GoodData by adding the Attribute field to the Columns section of your table in the Analytical Designer. This setup will display your attribute values side by side, creating a "wide" layout.
However, if your Attribute and Attribute Value fields are entirely dynamic and user-entered, with thousands of unique values, GoodData cannot automatically generate new columns for each unique response. The LDM defines which attributes exist.