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Radek Nováček
GoodData Employee
Radek NováčekGoodData Employee
published in Metrics and MAQL - KB articles

Cohort AnalysisTutorial

Cohort reporting can provide valuable feedback about the customers, users, or other groups that share a common element. Cohort reports tracks across groups to see how their data is affected over time.  For example, you can create cohort reports to track subscriptions grouped by signup date to study the rates of retention over time. This intermediate tutorial assumes some knowledge of MAQL. For more information, see MAQL - Analytical Query Language. For subscription metrics, cohort reports typically show the percentage retained during specific time periods, which can be found using this calculation:(recurring subscribers) / (number of subscribers in cohort) The following example shows retention rates in a dummy dataset: This tutorial describes how to create a similar cohort report for subscription metrics in the Portal. The use case and metrics provided in this example uses following LDM:Suppose subscribers, tracked by their Id, sign up during the Sub Date and then either stay subscribe

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Radek Nováček
GoodData Employee
1 year ago
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